About Us

In the shadows of an industry possessed by superficiality and desperately seeking uniformity, a beacon screams out there that loudly screams of authenticity, of rebellion. 

United with one single purpose: to break all that is generic and to free that which constitutes the essence of self, we embark on this fashion line in the language that speaks directly to the hearts of the rebels, the outcasts, and all that refuse to be that way. Inspired-by the audacious variety of counter-culture, our look draws from the Gothic Fashion's eerily beautiful, Dark Academia's brainy seductiveness, Synthwave/Retrowave's nostalgia infused with neon bathing, and dystopian futurism of Cyberpunk.

Everything in our line is a rebellion against this homogeny of high-street fashion, an act of defiance against the tyranny of the trends and the market dictatorship. We are not submitting to the conditions of fashion oligarchy or ingratiating with the mass tastes. We impose our own terms and conditions: passion and integrity.

This is for the rebels, the outcasts, the misfits, the dreamers.  Welcome to a world where authenticity trumps any status quo and where confirmity is totally passe. Let us together redefine fashion on our own terms, one bold statement at a time.